About Us




jim-sr James Beiter Sr.
- Optician / Qwner of South Park Optical, Inc and Gowanda Eye Care, Inc

James is a New York State licensed optician with over 35 years of contact lens and eyewear experience and has been with the company since 1986. He is qualified to fit, make, and dispense eyewear and contact lenses.

James is a resident of Hamburg and is dedicated to the southtowns communities. He is currently Vice President of the Optical Society of Western New York and serves on the board.

jim-jrDr. James Beiter Jr.
- Residency Trained Optometrist

Dr. Beiter graduated from the New England College of Optometry before continuing his education with a Residency program at the Veteran’s Association Medical Center in Providence, RI where he further trained in the treatment and management of eye disease as well as primary care.

Dr. Beiter, a Hamburg native, is happy to return to South Park Optical and provide patients with the highest level of eye care for all their vision needs.

lauraDr. Laura Buchanan
- Residency Trained Optometrist

Dr. Laura Buchanan, OD obtained her Bachelor of Science in pre-professional Chemistry from Appalachian State University and received her Doctor of Optometry from the New England College of Optometry.

To extend her optometric education, Dr. Buchanan completed a one-year residency in primary eye care at the W.G. “Bill” Hefner Veterans Administration Medical Center in association with Southern College of Optometry. A North Carolina native, she relocated to Buffalo in July 2014.

markMark
- Optician

Mark is a New York State Licensed optician with over 35 years of optical experience. He has been working in our Blasdell and Gowanda offices for over 16 years. Mark is a member of the Optical Society of Western New York.

kathyKathy
- Office Manager

Kathy has been with our office for 22 years and manages day to day operations.

karenKaren
- Front Desk

Karen has been with our office for 8 years and can help schedule your appointments and answer questions regarding your office visit.

lisaLisa
- Optician/ Front Desk

Lisa became a New York State Licesned Optician 3 years ago and is a member of the Optical Society of Western New York, but has been serving the eye care needs of the Gowanda community for over 20 years.

marisaMarisa
- Technician

Marisa will help begin your exam with a few basic eye tests as well as assist the doctor in any other procedures that may be needed.

colleenColleen
- Technician

Colleen will help begin your exam with a few basic eye tests as well as assist the doctor in any other procedures that may be needed.